The Difference Between Features and Benefits
Let's get back to basics and look at the difference between features and benefits. Most first-time marketers and small business owners don't know the difference and focus a lot of attention on money-stealing features instead of money-growing benefits. So what's the difference?
A Feature is about Your Product
Features talk about your product. For example, a feature of a car might be that it's blue and has a v6 engine. A feature of a laptop is that it has 1Ghz CPU and 512Mb of RAM.
Features don't sell products, they just talk about the finer details and most people don't care about features unless they're experienced in buying the specific type of product you're trying to sell.
